Skip Mahaffey

Skip mans the morning drive slot at Country powerhouse WQYK. He has made an impact on Tampa Bay radio. Funny bits, informative, and a very good knowledge of his music makes Skip a kick ass asset to Infinity Broadcasting.

Skip told Billboard -- “Boring as it sounds... we have the reputation for being the only place in town where every member of the family can listen. We are also known as the place to go when Tampa needs help. We're constantly finding lost dogs, helping families that were burned out of homes, sheriff's office, food banks, whenever somebody needs help, we run to the rescue!

I'm Batman. My audience knows that I had an alcoholic step-father who used to get drunk and beat up my mom and my sister. They also know I broke his jaw. I've shared almost every moment of my life on the air. My youngest was born on the air.

The "G.A.S." factor. Simply put, everything we do has to move the needle on the G.A.S. Factor. You constantly have to ask yourself "Does anybody give a shit (G.A.S.) about this?" If there's any remote thought... it usually means nobody does give a shit, out it goes. You've gotta keep your audience in mind all the time. If it's not something they care about, then blow it off...play the music!”

That pretty much gives you a glimpse at his formula for success, and it has worked very well for him. A great choice for Tampa Bay drive time listeners.